vulnerability homeostatic: May 2013

Wednesday, May 8, 2013

22 Facebook PR Secrets Every Community Manager Should Know ...

Is Facebook blue the new black for community managers? Social dashboards indicate Facebook marketing fashion changes by the season.

In order to stay ahead of the competition, you might have to download a book or two, attend a webinar or five,?and stay on a regular diet that includes a healthy dose of the online marketing conference circuit.

You may also turn to trusted experts, the ones who spend their days and nights tracking, testing, experimenting to find out the best colors, times, lengths, accessories, apps, and more to find this season?s Facebook community manager dos and don?ts.

Two of the latest online marketing business books uncovered some Facebook fashion forward thinking designed with community managers in mind.

?The Complete Social Media Community Manager?s Guide? by Marty Weintraub and Lauren Litwinka along with ?The Science of Marketing? by Dan Zarrella offer latest top shelf insights, data, and tips when it comes to how a brand can rank in authenticity and pull some publicity out of its Facebook Page.

Today?s community manager can double as a magazine editor by day and DJ by night, spinning content to match the mood, audience, and atmosphere of the daily Facebook newsfeed.

Use the 50/30/20 Rule

Weintraub and Litwinka?s spin on Facebook content calls for 50/30/20 rule.

1. 50 percent news:?Include a custom blend of third party, non-competitive content from sites such as AllTop.com and Buzzfeed.com industry

2. 30 percent personality: Highlight a sparkle of strategic personalization and personality with real time journalism that can only happen on your Facebook Page.

3. 20 percent business:?After you?ve given away all the friendship bracelets, it is time for business and put on the most tasteful type of branded, self promotional content.

The Art & Science of Facebook Marketing

science-of-marketing-cover Social media can be described as a cool blend of art and science, yet the proof is in the data, according to Zarrella. He notes these key findings when it comes to Facebook community manager formulas:

4. Be positive:?The most shareable kind of content on Facebook is positivity and the least shared is negativity.

5. Avoid unnecessary types of words:?Write simply. Aim for for the fifth grade level, rather than college level. Think USA Today rather than New York Times.

6. Let your hair down:?Relax your corporate content and think outside of the boring cubicle world.

7. High five!: For post frequency, Zarrella found in his research that the sweet spot is four to five times a week but recommends brands use this as a starting point and experiment from there.

Should Community Managers go for the Facebook Like or Share?

8. ?Shares are the best for word of mouth:?A share means people endorse your content to the point of putting their reputation on the line. Your ad or post is interesting enough where people are willing to share it,? said Dennis Yu, co-founder and chief executive officer at BlitzMetrics.

Timing is Everything on Facebook

The data from Zarrella underlines a recent study by Salesforce Marketing Cloud:

9. Join the after hours Facebook party:?Brand posts published between 8 p.m. and 7 a.m., which are defined as ?non-busy hours,? receive 14 percent higher interaction than those that post between 8 a.m. and 7 p.m., which are defined as ?busy hours.?

10. Weekends are made for Facebook:?The interaction rate for posts on weekends is 14.5 percent higher compared to weekday posts, however only 14 percent of posts are published on Saturdays and Sundays.

Less is More :D

And to go along with the proof that positive posts are better received than negative, just say it with a simple :).

11. I <3 Facebook: Posts that use emoticons receive 52 percent more Facebook fan engagement and have a 57 percent higher like rate, 33 percent higher comment rate and 33 percent higher share rate. Thumbs up and <3.

12. Less might be more on Facebook:?Brands that post one or two times per day see 19 percent higher interaction rates than those who post three or more times per day. The key is to not bombard fans with too many posts, as Facebook news feed optimization often penalizes for this.

Delivering Happiness on Facebook

Social PR lessons to be learned for Facebook community managers and brands can come from some not so recent, but not so distant Internet entrepreneurs like Zappos CEO Tony Hsieh, author of the book ?Delivering Happiness: A Path to Profits, Passion, and Purpose,? which debuted in 2010 at number one on the New York Times Best Seller List and stayed on the list for 27 consecutive weeks.

What Facebook PR Secrets can Community Managers learn from Hsieh? These core values underlined on the Delivering Happiness website may also be a secret formula to social PR community manager success on Facebook:

delivering-happiness-core-values

13. Be true?to your (weird) self. Live with passion and purpose.

14. Think, say and do in harmony?and in consideration of others.

15. Communicate with honesty?and respect.

16. Have fun and think full.?50 percent air + 50 percent water = 100 percent full.

17. Inspire?and be inspired.

18. Be humble, be grateful.

19. Build community?and meaningful relationships.

20. Keep your heart + mind open?and aligned. Keep growing and learning.

21. Be like MacGyver and Bruce Lee. Do more with less, be creative and adventurous, and fluid like water.

22. Create change in the world more than you ever thought possible.

Be Real

Whether it?s with Twitter, Facebook, or whatever the next thing is, the easiest way to deal with everything is to just encourage employees to be real and use their best judgment, Hsieh said.

Facebook community managers are tasked balancing the art and science of Facebook PR and marketing. Do you have a Facebook PR secret to share?

Early Bird Rates Expire Thursday, May 9
June 12-14, 2013: Join industry experts at SES Toronto for a crash course in the latest strategies in Online Marketing and Advertising.
Save $300 when you register by May 9!

Source: http://searchenginewatch.com/article/2266182/22-Facebook-PR-Secrets-Every-Community-Manager-Should-Know

mario balotelli espn3 kevin youkilis Tropical Storm Debby legend of korra magic mike trailer Alan Turing

Haha This Guy Can't Stand Up Straight While Using the Oculus Rift

It's definitely true that Oculus Rift VR goggles are capable of wonderful miracles for a 90-year-old. As for normal people? We can barely keep our heads on or even stand up straight. This poor guy strapped himself to an Oculust Rift roller coaster simulation and almost destroyed the entire room trying to stay balanced. It's so good.

Friday, May 3, 2013

Cameras in planes show Italy thieves

ROME (AP) ? Italian police have arrested 29 airport baggage handlers accused of stealing cameras, cellphones and other loot from passengers' luggage, a bust made possible after hidden cameras were installed in airplane cargo holds where the thefts occurred.

Italian national carrier Alitalia said Friday it cooperated with police at Rome's Leonardo da Vinci airport and in Lamezia Terme, in the "toe" of boot-shaped Italy, where the investigation began in 2011 and spread to a half-dozen airports across the country.

Lamezia Terme airport deputy police chief Ferruccio Martucci said investigators were stumped where the loot was being stolen and theorized that the only place where handlers could be assured of secrecy was in the cargo holds. He said police installed temperature-and -pressure resistant cameras in the holds and identified the thieves.

Source: http://news.yahoo.com/cameras-planes-show-italy-thieves-115827668.html

nick perry 30 rock live nfl draft picks 2012 space shuttle enterprise ryan leaf ryan leaf luke kuechly

2016: Rare same-state pairings in the early stages

FILE - In this March 18, 2013 file photo, House Budget Committee Chairman Rep. Paul Ryan, R-Wis. is seen on Capitol Hill in Washington Wisconsin Gov. Scott Walker and his friend, Ryan, are already considered potential 2016 presidential candidates. The Republicans are part of an unusual group of potential candidates hailing from the same states, including Democrats Hillary Rodham Clinton and New York Gov. Andrew Cuomo, former Florida Gov. Jeb Bush and Sen. Marco Rubio, R-Fla., and perhaps Texas Gov. Rick Perry and freshman Sen. Ted Cruz, R-Texas. (AP Photo/J. Scott Applewhite, File)

FILE - In this March 16, 2013 file photo, Wisconsin Gov. Scott Walker arrives to speak in National Harbor, Md. Walker and his friend, Rep. Paul Ryan, R-Wis. are already considered potential 2016 presidential candidates. The Republicans are part of an unusual group of potential candidates hailing from the same states, including Democrats Hillary Rodham Clinton and New York Gov. Andrew Cuomo, former Florida Gov. Jeb Bush and Sen. Marco Rubio, R-Fla., and perhaps Texas Gov. Rick Perry and freshman Sen. Ted Cruz, R-Texas. (AP Photo/Carolyn Kaster, File)

FILE - In this April 24, 2013 file photo, former Florida Gov. Jeb Bush speaks in Dallas. Bush and Sen. Marco Rubio, R-Fla. are among a group of potential 2016 presidential candidates hailing from the same states, including: Wisconsin Gov. Scott Walker and Rep. Paul Ryan, R-Wis., Texas Gov. Rick Perry and freshman Sen. Ted Cruz, R-Texas and New York Gov. Andrew Cuomo and Hillary Rodham Clinton. (AP Photo/Tony Gutierrez, File)

FILE - This Nov. 17, 2012, file photo shows Sen. Marco Rubio, R-Fla. speaks in Altoona, Iowa. Rubio and former Florida Gov. Jeb Bush are among a group of potential 2016 presidential candidates hailing from the same states, including: Wisconsin Gov. Scott Walker and Rep. Paul Ryan, R-Wis., former Florida Gov. Jeb Bush and Sen. Marco Rubio, R- Fla., and perhaps Texas Gov. Rick Perry and freshman Sen. Ted Cruz, R-Texas. . (AP Photo/Charlie Neibergall. File)

FILE - In this April 2, 2013 file photo, former Secretary of State Hillary Rodham Clinton speaks in Washington. Clinton and New York Gov. Andrew Cuomo are among a group of potential 2016 presidential candidates hailing from the same states, including: Wisconsin Gov. Scott Walker and Rep. Paul Ryan, R-Wis., former Florida Gov. Jeb Bush and Sen. Marco Rubio, R- Fla., and perhaps Texas Gov. Rick Perry and freshman Sen. Ted Cruz, R-Texas.(AP Photo/Cliff Owen, File)

MADISON, Wis. (AP) ? The early stages of the 2016 presidential race feature an unusual cluster of high-powered potential candidates hailing from the same states, Wisconsin Gov. Scott Walker and Rep. Paul Ryan among them.

Walker gained Republican Party cult-figure status when he beat back a labor union attempt to oust him from office last year. A few weeks later, Ryan shot into the GOP stratosphere as the party's vice presidential nominee. Now, party activists view both as having serious shots at the White House should they choose to run. And their decisions ? as well as those by pairs of New Yorkers, Floridians and perhaps even Texans ? might just come down to personal conversation between longtime friends and political allies.

"At some point people are going to have to make a choice," said Brandon Scholz, a former executive director of the Wisconsin GOP. "That's a really hard choice for Republicans in Wisconsin."

Party faithful in New York, Florida and Texas face a similar predicament, with at least two possible home-state presidential candidates sharing overlapping constituencies and common financial donors. It all means that many of their friends are left watching, waiting ? and, of course, prodding ? while each weighs whether to launch a campaign.

Hillary Rodham Clinton sits atop some early polls and is the favorite among Democrats if she runs. But insiders view a fellow New Yorker, Gov. Andrew Cuomo, a former Cabinet member under her husband, President Bill Clinton, as a strong alternative if the former first lady bypasses another presidential campaign. Sen. Kirsten Gillibrand also could be a possibility in a Clinton-free New York primary.

Florida has former Gov. Jeb Bush and his political protege, Sen. Marco Rubio, both of whom are keeping their options open for 2016. Several of their closest confidants have ties to both camps, and Bush works from offices in the Biltmore Hotel in Coral Gables, just a two-mile drive from Rubio's West Miami home.

Texas has two potential Republican candidates, too: Gov. Rick Perry, whose 2012 campaign flamed out against Mitt Romney, and freshman Sen. Ted Cruz, a brash conservative who is headlining a GOP fundraiser in South Carolina on Friday that's stoking talk of a possible candidacy.

At this stage, few party loyalists expect such pairings to turn into full-fledged rivalries in the early primaries, or on debate stages. But the odd situation has forced many insiders in the potential candidates' home states to avoid playing favorites. And it has turned on its head the old notion that a state can serve as a springboard for only a single "favorite son" candidate. With online fundraising networks and the ability of wealthy donors to bankroll entire ad campaigns, multiple figures from a single state can emerge.

Rewind to 2012, when former Texas Rep. Ron Paul, a favorite among libertarians, and his home state governor, Perry, each had turns in the spotlight. Paul eventually outlasted Perry, who was staggered by poor debate performances and dropped out while the congressman stayed in the race, perhaps partly to lay the groundwork for a future presidential run by his son, Kentucky Sen. Rand Paul.

Also, in the last presidential race, former Minnesota Gov. Tim Pawlenty got an early look from Republican loyalists, and Rep. Michele Bachmann, R-Minn., later rocketed to the ranks of contenders after winning a key Iowa test vote ? a moment that forced the ex-governor to fold his campaign. In Minnesota, there were same-state troubles from the start ? Bachmann's presence froze what had been expected to be a reliable home-state fundraising base for Pawlenty. Old factions in the state's Republican ranks resurfaced, fueling a rivalry that saw Pawlenty and Bachmann clash at debates.

Any friction in the 2016 campaign remains muted for now.

In Florida, there has not been much "pressure or arm-twisting at this point," said Brett Doster, a Tallahassee-based Republican strategist who has worked with both Bush and Rubio. But he said many are watching Bush, who as the brother and son of presidents has become a senior statesman in the party.

"Until he makes that decision I think you'll see a lot of people in Florida stay on the sidelines," Doster said.

In New York this week, Cuomo countered reports that he would automatically step aside if Clinton runs.

"Hillary Clinton is going to do whatever Hillary Clinton is going to do, and I'm doing what I'm doing," Cuomo told WCNY public radio in New York.

And it's been downright Midwest collegial in Wisconsin, where Walker and Ryan will share a stage this weekend at the state Republican Party convention in Wausau.

Just two years apart in age ? Walker is 45 and Ryan is 43 ? they grew up about 20 miles from each other. Both came of age in the 1980s during Ronald Reagan's presidency and flipped hamburgers at McDonald's in high school. Both have established national followings among conservatives: Walker for his push to curtail collective bargaining rights for public sector workers and Ryan as an intellectual leader in Congress.

"In a lot of ways they're blood brothers," said Phil Musser, a former executive director of the Republican Governors Association.

Walker said in an interview that the duo often exchange text messages two or three times a day and communicate by phone or email, trading everything from Bible verses to political advice. But he said they haven't talked about the possibility of running against each other in 2016.

Ryan also tamped down the 2016 talk in an interview, calling it "an eon away in politics. It's too far away to speculate about that."

Yet, both are seeking to make their mark on the national GOP in their own ways.

Walker is speaking at conservative events around the country. Starting this month, he'll attend fundraisers for Republicans in New York and Connecticut, headline a GOP event in Iowa and raise money in Beverly Hills, Calif., for the Republican Jewish Coalition.

Ryan is focusing on Capitol Hill legislating after being the vice presidential nominee, resuming efforts to balance the federal budget in a decade and reform Medicare, all while preaching prudence and pragmatism in speeches to conservative groups.

Republican National Committee Chairman Reince Priebus, a former Wisconsin GOP chairman, said he does not expect both Ryan and Walker to run for president, and he predicted "it will all work out for the best."

"I don't know what the outcome is going to be, but the one thing I know for sure is the Wisconsin fraternity is pretty tight and it's real," Priebus said.

___

Thomas reported from Washington. Brian Bakst in St. Paul, Minn., contributed to this report.

___

Follow Scott Bauer at http://twitter.com/sbauerAP and Ken Thomas on Twitter: http://twitter.com/AP_Ken_Thomas

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/89ae8247abe8493fae24405546e9a1aa/Article_2013-05-02-Same-State%20Politicians-2016/id-c2f8c10b45914c669c241d90eb363cb4

xbox live aurora borealis Psy Cat Zingano DMX spartacus spartacus

Bishop Larry Trotter: Diagnosed With Prostate Cancer | AlwaysAList ...

Prominent Chicago-based preacher Bishop Larry D. Trotter has been diagnosed with prostate cancer.

The Senior Pastor of the Windy City?s Sweet Holy Spirit Church disclosed the medical challenge to his congregation and associate churches this week.

Bishop Trotter?s initial diagnosis came during his annual physical in March and was confirmed by follow-up tests. Doctors told Bishop Trotter that the cancer is in the earliest stages and that his prognosis is good.

?Thanks to routine screening this was diagnosed early and I expect a full and speedy recovery,? said Bishop Trotter. ?After reviewing all the options with multiple physicians, I decided to take a proactive approach and have surgery. Additionally, I am encouraged that God will heal me of this as he has done other illnesses in the past. Sweet Holy Spirit Church and friends are fighting with and for me, ?I know a Man!??

Bishop Trotter has pledged to become a public voice and an advocate for early testing for Prostate Cancer.

Bishop Larry Trotter

Prostate cancer has become relatively common with more than 200,000 men diagnosed each year. About one in six men develop the disease but far fewer ? about one in 33 ? die from it.

Prostate cancer is generally slow growing and can be detected through routine tests, according to the Prostate Cancer Foundation.

A month after his cancer surgery, Bishop Trotter?s church choir will release their latest CD, ?Praise Unlimited.? The disc, which is led by the first single, ?I Know a Man,? will hit stores on June 25.

Source: http://alwaysalist.com/news/larry-trotter-prostatecancer/?utm_source=rss&utm_medium=rss&utm_campaign=larry-trotter-prostatecancer

orcl the hartford illinois primary 2012 michael bay zsa zsa gabor illinois primary trayvon martin 911 call